Five Things Every Optical Lens Manufacturer Needs To Know Before Marketing Their Product

 

Licensing and manufacturing all come with selling your brand and product. You cannot expect to drive leads and sales without knowing a few things.

 

1) Knowledge of your strengths and weaknesses is important. You will not be able to guide your ship all the time. Define what your goals are for your optical lenses. You will be good at some things, but you will not be good at everything. Your licensing partner will be able to pick up the slack. You will need at least 2 captains to help guide your ship.

 

2) You need to take the long-term approach. Dream big, but be realistic. There will be some markets you cannot reach. Knowledge of this will help reduce some of the risks you take later.

 

3) You will need to have some tough conversations with your partner or partners. Their goals need to match yours. You will be heading into disaster picking someone whose values are not the same. Get those uncomfortable talking points out of the way. It will be too late once the contract is signed.

 

4) You need to protect yourself. You need to protect your optical lens brand. Something may go wrong. You will need all your bases covered in case something were to happen.

 

5) You never guess at the royal terms. You need an exact figure when you sign on the dotted line. Licensing fees and royalty checks are covered online. You can find them by clicking optical lens manufacturers. There are standards that need to be kept. Your royalty terms need to be figured out during the process. You will not be happy with the result by leaving it up to chance.